For this campaign, we designed a TikTok video that captures the inconveniences of winter that everyone finds a bit annoying — filmed around Perth. We turned these sounds into a beat that builds up, creating a feeling of being overstimulated by the season. Just as the tension peaks, the video cuts to the simple, familiar sound of a gas stove ticking and lighting up, instantly shifting the vibe to one of warmth and comfort. This contrast was key to showing how Kleenheat can turn winter’s chaos into cosy moments, thanks to their gas services.

The video aimed to grab attention by playing with the unexpected, using TikTok’s format to connect with 25-34-year-olds in Perth. By emphasising Kleenheat’s ability to make life easier without any fuss, we positioned them as the go-to choice for locals looking for straightforward and dependable energy solutions.