The RAC Ignite program is a fresh and exciting initiative by RAC to connect with the youth of Western Australia through a vibrant membership model that highlights social impact and community engagement.
Designed for young people aged 15-24, RAC Ignite integrates these young minds into a network where they can actively shape their future and their community's. By offering unique resources, exclusive benefits, and opportunities to give back, RAC Ignite aims to create a generation of proactive, engaged, and responsible leaders.
Extensive collaboration between the two teams produced a comprehensive Social Strategy that uses high-quality, genuine content to highlight the unique programs and initiatives of RAC Ignite, focusing on nurturing future leaders and promoting safe, sustainable practices.
