In 2020, Social Meteor was brought on to craft a comprehensive Social Media Strategy for Chicken Treat as the brand began its transformation.

Two key goals emerged: boost engagement and grow their channels. We dove into creating a mix of content pillars to appeal to an audience hungry for a new era of quick service, while making sure we didn’t alienate long-time fans.

The result? A social strategy that fueled Chicken Treat's brand evolution and set it up for the future. We delivered a full suite of photography, video, design, animation, memes, and initiatives that drove engagement and expanded their following.

We continue to work with Chicken Treat monthly, ensuring we stay true to their transformation as their digital and real-world presence grows.