Social Meteor has worked closely with the Alchemy Saunas team since mid 2023 to develop a strong identity across its social platforms.

The businesses dual offering of consumer-facing memberships and sauna leasing options provided a unique challenge with two very distinct outcomes – bolster memberships and secure leasing partnerships for the year ahead. Social Meteor implemented a diverse social strategy with a focus on the management of paid ads to reach these targets.

‍

New location Launch Campaigns

Our involvement in the pre-launch campaigns at three new locations was a pivotal point in the brands engagement. Armed with a tailored social strategy, the execution focused on a mix of high-end photography and engaging short-form videos to build hype around the popular wellness brand. The three locations sold out within the first two weeks of opening.

With the continued success of these location launch campaigns, the Alchemy team is ready to deliver on upcoming launches and brand offerings as the brand expands.