Social Meteor was introduced with the opportunity to synthesise the growing brand of LEE – a collection of brands & ideas attempting to capture the luxurious and sophisticated lifestyle of founder, Laurence Escalante and share it with the world.
Our strategic brand foundations unearthed 1 key focus – We’re for the new breed of 1%. An audience that demanded nothing less than an unparalleled experience. They are looking for a brand to set the standard for excellence, performance, and exclusivity in the automotive industry.
Social Meteor's evolution of the Lance East Exotics brand expresses that LEE is not just a logo, but a dynamic system that informs the brands appearance, attitude and expressions. The updated brand is not just an aesthetic, but a synthesis of big ideas that support what LEE does today and aspires to do in the future.
Extensive collaboration between the two teams produced a complete Social Strategy that leveraged high-end photography, graphic design, and captivating short-form videos to establish Lance East Exotics as a leader in the luxury vehicle market, connecting potential buyers and building a robust online community.
