Whats the go with it.
The new Reels feature lets users create and share short-form video content. Similarly to TikTok, Reels let you record and edit 15-second videos, add sounds and effects, and then share the videos either with your followers or, if you have a public account, with the larger Instagram community via the Explore page.
Our Approach To Using Instagram To Build Your Brand or Business
A common mistake that we come across is businesses rushing on to any new digital platform with a watertight plan of what they’re trying to achieve. The best place to start with advertising on Instagram or creating an Instagram account for your business is to get the key stakeholders together and define what it is that your brand’s core values are. These values are the guiding principles or fundamental beliefs should permeate through every facet of your business especially your consumer-facing digital channels.
Define Your Target Audience
Now that we know what we’re trying to represent on Instagram it’s time to define our target audience. Age, gender and location are the obvious starting points but we need to go deeper. What other brands do our target demographic like and dislike locally/nationally/internationally? What are their platform usage behaviours? What are their purchasing patterns?
Knowing as much detail about our different target customer personas helps create the most engaging content and the most effective paid Instagram advertisements.
A ‘content pillar’ is a fancy term for any content stream (photo, video, graphic, animation, reel, long form caption etc) that reflects a topic or theme of the business, reenforcing a core value for a particular audience. These are the foundation of your overall content strategy.
We like to think of your Instagram Business channel as your brands very own traditional television channel (remember those?) – audiences tune into your tv channel for engaging programming. If all that they saw when they arrived was advertising they would soon tune out or change the channel. It’s the same with Instagram – you need to creating engaging content pillars (or programming) to keep people engaged so that when you slip in some direct sells or advertising they are receptive. If executed well, they might even like you for it!
Execute & Report
Now for the fun bit – get creative and execute the amazing content pillars you have come up with! These can take any form: a long form video series to be used on IGTV, behind-the-scenes photograph of your team making the magic happen, engaging animated motion videos or how-to’s, graphic design testimonials from your loyal customers – the possibilities are literally endless. The Social Meteor team create all of these in-house and much much more so why not drop us a line!
What We Do
Quick Service Restuarant
We were tasked with bringing some relevance back into the iconic West Australian QSR with a jester-like social strategy. We built their Instagram following from the ground up with clear content pillars, all created in-house, to reach large target following KPI’s within months. We continue to work with the brand as it redefines itself in the new era of fast food.View Project
Outsource vs. Insource Digital Marketing: When and Why You Should Use a Social Agency
We love crafting beautiful, smart, and inspired work that is focused on business goals and their customers. We do this across multiple touchpoints to help organizations achieve their goals. We’ve had the pleasure of working with some of Perth’s top brands across multiple industries.