The SM team landed on a multi-platform solution that would both re-engage existing audience segments while also finding new digital customers.
The strategy involved a monthly content production, approval, and implementation structure, whereby platform-specific photography and video were created specifically for Meta and TikTok platforms. These materials were the spearhead of the digital conversion funnel, delivered nationally with monthly ad budgets in the five figures. All assets were split-tested and monitored daily, optimising for performance.
This system is still being utilised by the Social Meteor team for The Secret today, 8 months on, with great success.
“The Social Meteor team has integrated seamlessly into our marketing mix, bringing an impressive level of professionalism and social media expertise that has been refreshing. The combination of creative approach and technical application has led to the amazing results we’re currently seeing. We have and will continue to recommend their team.”
Courtney Thurston
Head Of Brand & Marketing, The Secret Skincare
