Whats the go with it.
We believe that the people within your business are the best people to handle the job of marketing on behalf of your brand, but sometimes they need technical guidance to make sure their message reaches the right audience. We’re here to work closely with your team to make sure this campaign remains true to your brand values and tone of voice while delivery effective results.
Our Approach To Targeted Facebook Advertising Campaigns:
The first step of our tried and tested paid Facebook marketing strategy is to generate brand awareness with the right audience for your business. This is achieved by creating targeted audiences based on your customer avatar information and attributes. Did you know that you can target Facebook audiences by age, gender, location and interests? And that’s just the tip of the iceberg. We will create the most engaging content based on our understanding of your desired customer and the nuances of social media trends then deliver it to them effectively via the Facebook advertising network. This can be in the form of photography, videography, design, animation or even memes – all created inhouse by our creative maestros.
Now that we have warmed the oven, so to speak, and made the target audience aware of your brand, we will bring the engager on the next step of our digital customer journey. Driving consideration is achieved by ‘selling the sizzle’ via Facebook and highlighting the product or service benefits your business provides. We will normally encourage customers to complete another intent signal such as clicking on your website or e-commerce store.
Now that the digital customer is aware of your brand and considered the unique sell points that your service or product offers – it’s time to seal the deal! We will deliver various pointed sell points, split testing copy and content variations to deliver the cheapest cost per conversion. These, and all of the aforementioned objectives, are trackable in real time and our technicians will monitor the results daily to make sure your budget is being used efficiently with optimised Facebook adverts. Conversions come in all shapes and sizes and we can track them all thanks to our technical attribution model, AI learning and the Facebook tracking pixel.
Our Facebook marketing funnel strategy doesn’t stop at your Shopify checkout or the success page for your lead form. It’s now time to turn these customers in brand advocates and ongoing ambassadors for your brand. Reward these repeat purchasers with special discounts, exclusive events, behind the scenes content and VIP treatment.
What We Do
Quick Service Restuarant
We were tasked with bringing some relevance back into the iconic West Australian QSR with a jester-like social strategy. We built their Instagram following from the ground up with clear content pillars, all created in-house, to reach large target following KPI’s within months. We continue to work with the brand as it redefines itself in the new era of fast food.View Project
Outsource vs. Insource Digital Marketing: When and Why You Should Use a Social Agency
We love crafting beautiful, smart, and inspired work that is focused on business goals and their customers. We do this across multiple touchpoints to help organizations achieve their goals. We’ve had the pleasure of working with some of Perth’s top brands across multiple industries.