National luxury skincare brand, The Secret Skincare, came to Social Meteor in August 2022 with a primary objective – create and deliver the most effective paid and organic social advertising strategy and execution that will generate strong conversion revenue … oh and pull it off every month.
The SM team landed on a multi-platform solution that would both re-engage existing audience segments while also finding new digital customers. The strategy involved a monthly content production, approval, and implementation structure, whereby platform-specific photography and video were created specifically for Meta and TikTok platforms. These materials were the spearhead of the digital conversion funnel, delivered nationally with monthly ad budgets in the five figures. All assets were split-tested and monitored daily, optimizing for performance. This system is still being utilized by the Social Meteor team for The Secret today, eight months on, with great success.
We’ve been able to deliver a whopping 20x Return On Ad Spend consistently.
“The Social Meteor team has integrated seamlessly into our marketing mix, bringing an impressive level of professionalism and social media expertise that has been refreshing. The combination of creative approach and technical application has led to the amazing results we’re currently seeing. We have and will continue to recommend their team.”
Courtney Thurston
Head Of Brand & Marketing, The Secret Skincare