Best Time To Post On Social In 2022

Have you ever asked yourself, “Does the time I post on social media really matter?”

The simple answer – yes. Although, you may be itching to bring your content live, the time of day that you post can have a significant waiting on your engagement, traffic and chance of gaining new followers. While countless studies have been conducted to find a universal “prime time,” it’s more important to understand your own audience and how to effectively and actively engage. 

1. Know Your Unique Audience

There is no one-size-fits-all approach when it comes to scheduling posts. You need to consider your audience and the different cities, time zones and lifestyles they lead. For example, if you are targeting young professionals, a great time could be the morning or evening commute at approximately 7am or 5pm. If you want to engage with stay at home Mum’s or university students during the day could be best.

2. Check Your Insights

You can rest assured that Facebook and Instagram have all the data you need to determine a bang on posting time. If you’re on Facebook, simply open your Facebook Page and click “Insights.” On the left you will find different sections of your page insights and graphs and charts will be visible on the right. 

One of the most helpful things to look at is “Your 5 Most Recent Posts” section and see what times your followers are online. It’s important to note that while they may be online, they may not be engaging. Go to “Posts” from Page Insights and scroll down to “All Posts Published.” Here you will find when your followers are most likely to react, comment and share content – bingo. 

Instagram operates in a very similar format. Click the hamburger button in the top right corner, click “Insights” and then head to “Followers” to access the location, age, gender and most active times of your audience. If you’re wanting to just check out the posts specifically, just click ‘Content You Shared’ and you can easily check out posts from the designated time frame and metric.

3. Unlock Your Potential

Did you know that you can also access insights from your potential Facebook audience?

Facebook Audience Insights was designed to help plan and optimise your campaigns and track interactions with your potential audiences age, gender and location. Just click “See All Insights” and scroll down to find where your audience is live. This is particularly helpful if you’re marketing a product or service to particular countries or regions.

4. Trial and Error

Who doesn’t love a good spreadsheet?

We recommend picking five times to post through the week and recording the results manually in a spreadsheet. Note the day, time, comments and likes for the first week. Then slightly adjust them for week 2 and 3 to see if there has been a difference. I.e. If you post Monday at 5pm first round, try 6pm next round. It may take a few weeks but it will provide a lot of clarity. It is important to note that other factors may come into play when recording insights; type of content your posting, major events, Facebook and Instagram updates etc.

Another experiment to conduct is off-peak posting because remember, you’re competing with a ridiculous amount of content.

“On average, there are 1500 stories that could appear in a person’s New Feed each time they log on…for people with a lot of friends and Page likes, as many as 15000 potential stories could appear any time.”

Facebook’s VP of Advertising Technology Brian Boland

5. Things To Consider

Is it a long weekend? Is it school holidays? There are many factors to take into consideration when scheduling a post and whether your followers will be active and engaged. If there is a notable event on, a great way to capture the attention of your audience and potential audience is to engage with the topic. 

Whether it’s politics, sporting events, a trending meme, popular song, you have a higher chance of being noticed if you add to the dialogue. A great example is the campaign by Nike during the George Floyd upheaval in 2020. They flipped their famous motto around to say “For Once, Just Don’t Do It.”

It was a simple black social tile with quotations that went viral and while it may seem like a ‘risky’ move to weigh in on the Black Lives Movement, the campaign had a 98% positive response rate. It even led to the domino effect of other brands following suit including a repost by Adidas. Just because there are global issues outside of your brand, doesn’t mean you don’t have the opportunity to engage with them.

6. Schedule, Schedule, Schedule

No one wants to be setting reminders to post content. Let an app handle it for you. Some of our favourites include Creator Studio (within Facebook and Instagram business), Planoly, Later and Buffer. Ultimately it’s important to see what works for you.


  • There’s no universal prime time, find out what works for you
  • Get to know your audience by understanding your social insights
  • Start experimenting with spreadsheets and “off-peak” posting
  • Schedule your posts using applications so that you can free up your time
  • Don’t be afraid to engage in big issues or relevant discussions

Is it all too much?

Let Social Meteor show you how to Own Your Space and take care of your socials. Send an enquiry here.

Instagram Reel Algorithm Unwrapped

It’s time to cut some cake and wish Instagram a Happy Birthday because this week marks 365 days of Instagram reels.

Wednesday August 4th the platform posted an early gift to celebrate, revealing the secrets behind their algorithm via their @creators account.

@creators boasts almost 6 million followers and showcases the most notable accounts on the platform. It actively encouragers users to hop on board reel trends providing instructions, audio and hot tips to creating ‘viral’ videos.

The Algorithm

Applauded for their transparency, Instagram announced they were “pulling back the curtain to show how the ranking algorithm works.”

In order to determine which reels to show you, they consider how likely you are to:

1) Watch a reel to its conclusion
2) Give it a like
3) Comment saying it was funny or entertaining
4) Go to the audio page to use it to make your own reel

Instagram Loves Engagement

The more likely you are to create your own reel as a result of engaging with an original, the more likely you will see that same type of content on your explore page. Encouraging creators to promote audio based trends is just another way the platform is mimicking the viral nature of TikTok.

Instagram also shared the four most important signals that can boost reel reach:

  1. Which reels you have engaged with including likes and commenting
  2. Your history of interacting the person who posted the reel
  3. Information about the reels such as the audio track and video understanding based on pixels and whole frames as well as popularity
  4. Information about the person who posted and how others interacted with them

The platforms looks at the specific details of the previous clips you have engaged with like the audio history and video understanding based on pixels and whole frames. Sharing Facebook’s forever improving AI system, it can identify what is shown in each clip so if you’re watching a lot of reels about cats, you can expect to see more cats in your feed too.

The Big No-No

It’s important to note that Instagram has given a few types of content a big red cross including:

1) Low resolution videos or watermarked reels
2) Politically focused reels
3) Reels that are made by political figures, parties or government officials or on their behalf

It also limits the reach of clips that have been re-shared from TikTok to avoid content cross over. It can easily filter these clips through TikTok un-removable watermark.

Instagram Reels Algorithm

The move to give political content the flick has some users concerned about the implications on freedom of speech. Is Instagram just trying to avoid the same political turmoil TikTok faced in 2020 between United States and China?

The Three E’s

Regardless, the platform is keeping it about the three Es
Entertaining content
Engaging users
Encouraging view response

Making a viral reel is not nearly as easy as it sounds and unfortunately, there’s no one-size-fits-all method. That’s why Instagram is giving creators one more reason to start putting their reel skills to the test.

Instagram’s “bonuses” feature is set to drop any day now with creators being paid for the reels they create. Before you get too excited, the feature will not be available to regular users and Instagram is yet to reveal the criteria to access the option. We’re going to take a guess and say that it will be those who have a decent upload volume or audience engagement metrics.

How do you check your metrics? Well Instagram finally made reel and Instagram live data available via insights so you can check out your plays, accounts reaches, likes, comments, saves and shares.

“We know that understanding more about how content is being distributed is important, so we’ve built new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving reach,” says Instagram.


👉 Instagram revealed reel algorithm same week as their reel anniversary
👉Engagement history plays a huge role in determining what you see on your personal Instagram reel explore page
👉The platform is mimicking TikTok by encouraging viral audio based content
👉Instagram has banned all political based reels
👉Instagram “bonuses” feature set to drop soon where creators will be paid for the reels they create

Want to find out how TikTok and Instagram Reel strategies can work for your business? Head to our Social Meteor contact page to chat to us today!