Best Time To Post On Social In 2022

Have you ever asked yourself, “Does the time I post on social media really matter?”

The simple answer – yes. Although, you may be itching to bring your content live, the time of day that you post can have a significant waiting on your engagement, traffic and chance of gaining new followers. While countless studies have been conducted to find a universal “prime time,” it’s more important to understand your own audience and how to effectively and actively engage. 

1. Know Your Unique Audience

There is no one-size-fits-all approach when it comes to scheduling posts. You need to consider your audience and the different cities, time zones and lifestyles they lead. For example, if you are targeting young professionals, a great time could be the morning or evening commute at approximately 7am or 5pm. If you want to engage with stay at home Mum’s or university students during the day could be best.

2. Check Your Insights

You can rest assured that Facebook and Instagram have all the data you need to determine a bang on posting time. If you’re on Facebook, simply open your Facebook Page and click “Insights.” On the left you will find different sections of your page insights and graphs and charts will be visible on the right. 

One of the most helpful things to look at is “Your 5 Most Recent Posts” section and see what times your followers are online. It’s important to note that while they may be online, they may not be engaging. Go to “Posts” from Page Insights and scroll down to “All Posts Published.” Here you will find when your followers are most likely to react, comment and share content – bingo. 

Instagram operates in a very similar format. Click the hamburger button in the top right corner, click “Insights” and then head to “Followers” to access the location, age, gender and most active times of your audience. If you’re wanting to just check out the posts specifically, just click ‘Content You Shared’ and you can easily check out posts from the designated time frame and metric.

3. Unlock Your Potential

Did you know that you can also access insights from your potential Facebook audience?

Facebook Audience Insights was designed to help plan and optimise your campaigns and track interactions with your potential audiences age, gender and location. Just click “See All Insights” and scroll down to find where your audience is live. This is particularly helpful if you’re marketing a product or service to particular countries or regions.

4. Trial and Error

Who doesn’t love a good spreadsheet?

We recommend picking five times to post through the week and recording the results manually in a spreadsheet. Note the day, time, comments and likes for the first week. Then slightly adjust them for week 2 and 3 to see if there has been a difference. I.e. If you post Monday at 5pm first round, try 6pm next round. It may take a few weeks but it will provide a lot of clarity. It is important to note that other factors may come into play when recording insights; type of content your posting, major events, Facebook and Instagram updates etc.

Another experiment to conduct is off-peak posting because remember, you’re competing with a ridiculous amount of content.

“On average, there are 1500 stories that could appear in a person’s New Feed each time they log on…for people with a lot of friends and Page likes, as many as 15000 potential stories could appear any time.”

Facebook’s VP of Advertising Technology Brian Boland

5. Things To Consider

Is it a long weekend? Is it school holidays? There are many factors to take into consideration when scheduling a post and whether your followers will be active and engaged. If there is a notable event on, a great way to capture the attention of your audience and potential audience is to engage with the topic. 

Whether it’s politics, sporting events, a trending meme, popular song, you have a higher chance of being noticed if you add to the dialogue. A great example is the campaign by Nike during the George Floyd upheaval in 2020. They flipped their famous motto around to say “For Once, Just Don’t Do It.”

It was a simple black social tile with quotations that went viral and while it may seem like a ‘risky’ move to weigh in on the Black Lives Movement, the campaign had a 98% positive response rate. It even led to the domino effect of other brands following suit including a repost by Adidas. Just because there are global issues outside of your brand, doesn’t mean you don’t have the opportunity to engage with them.

6. Schedule, Schedule, Schedule

No one wants to be setting reminders to post content. Let an app handle it for you. Some of our favourites include Creator Studio (within Facebook and Instagram business), Planoly, Later and Buffer. Ultimately it’s important to see what works for you.


  • There’s no universal prime time, find out what works for you
  • Get to know your audience by understanding your social insights
  • Start experimenting with spreadsheets and “off-peak” posting
  • Schedule your posts using applications so that you can free up your time
  • Don’t be afraid to engage in big issues or relevant discussions

Is it all too much?

Let Social Meteor show you how to Own Your Space and take care of your socials. Send an enquiry here.

Clock’s Ticking! Why Your Biz Needs TikTok

TikTok is the most downloaded app in the world right now. Hosting over 1.2 billion users who spend an average of 52 minutes per day scrolling, it makes sense that you consider whether it’s suitable for your business. According to the Social Media Examiner, only 5% of marketers are currently using the platform so it’s the perfect time to beat the crowd and board the TikTok train.

So, What’s TikTok?

TikTok is a video-sharing focused social networking service owned by Chinese company ByteDance. Originally known as, the platform revolves around a variety of short-form videos ranging from 15 seconds to three minutes including genres like dance, comedy and education.

Videos can be grouped by hashtags, often corresponding to challenges, memes or current events. The accounts with the biggest following currently are @charlidamelio with 121 million followers, closely followed by @khady.lame and @addisomre.

Who Uses The App?

Available in 155 countries, it’s wrongly assumed to be exclusive for teens. It may surprise you that users in their 40s make up 17% of the database while 16-26 years old’s make up 41%. The gender split is relatively even with 53% of males and 47% females.

What Makes It Tick?

TikTok is powered by a unique algorithm, using AI and machine learning to create a “For You Page” (#FYP or content discovery feed.) While social media giants Facebook and Instagram build on connections between people you know in real life, it’s easy to scroll through TikTok for hours and not see anyone you know or follow.

TikTok determines your interests by meticulously tracking the type of videos you interact with whether it’s a like, comment or share. For example, the more videos of cats you engage with, the more videos of cats will appear in your FYP. Much like Amazon’s “frequently brought together” section, the app establishes relationships between different videos and the ‘type of users’ that interact with them. For example, if you interact with a lot of workout videos, the app will likely show you clips promoting activewear or protein powder that are watched by other users who view those clips.

Everyone’s experience is unique because of the platform’s ability to tailor content! You may see dance and comedy, while your friends will get food reviews and dogs and some users may receive a lot of educational clips or home improvement videos.

How To Nail It!

The key to creating quality TikTok videos for your business is to keep it is as natural and authentic as possible. Unlike Facebook and Instagram, users are fed content they have not necessarily opted to see. You want to make sure you’re not ‘invading’ their space with overly edited, high-resolution advertisements. Instead, the app favours raw, lower quality content due to its relatability factor.

Australian brands that are currently nailing it include ABC, Guardian, HiSmile and AFL. The @AFL takes you behind the scenes of the country’s most popular sport with face to camera videos from the players, comedic moments at training, TikTok challenges, heartfelt moment with fans, news style pieces and more.

Top Tips

👉 Average user opens the app 8+ times per day. Successful accounts make sure they have a variety of content for users to engage with daily.
👉 TikTok recommends posting approximately 5 videos per week with 3-5 relevant hashtags. Harness the power of sound and scroll through trending songs/audio tracks to increase your chance of reach.
👉First 1-2 seconds of your clip are vital for capturing your audience’s attention. It’s way too easy for them to scroll past your content.
👉 Videos ranging from 11-15 seconds are optimal but anything over 6 seconds is ideal.
👉 Choose a bright, colourful cover photo to attract attention.
👉 Keep content timely and relevant.
👉Consider ways to repurpose content.

Express their content and voice creatively, using it to reach new audiences, build brand affinity, and drive traffic platform

Tiktok spokespersoN

The Time Is Now

Getting on a platform early, typically makes it easier to gain leverage. Like Facebook and Instagram accounts in the early days, your business is more likely to be seen with a much higher engagement rate.

Get Advertising

When it comes to TikTok advertising, there are 2 ways to target views; Interest or Behavioural.

Interest Targeting is very similar to Facebook where you can select an audience with a particular interest you wish to see your content.

On the other hand, Behavioural Targeting allows you to target views based on their recent behaviour on the app spanning the last week to fortnight.

Ad products including in-feed, branded hashtags, top view ads, branded effects, and brand takeovers.

Don’t Try Too Hard

TikTok’s Global Head of Small Business Solutions Becca Sawyer says that the ads that perform best on the platform don’t feel like ads. Sawyer encourages brands to get comfortable with being real and authentic, embodying their motto “don’t make ads. Make TikToks.” The best way to be successful on TikTok is to show up, engage with the community and have fun.

A great example is Sour Patch Kids. Boasting over 1 million followers, it’s the platforms most-followed snack brand. They have formulated simple yet effective campaigns including a #SourPatchPrankFunk challenge around April Fool’s Day where the brand rewarded TikTokers with snacks and money for their pranks.

The Power Of Influence

Once you have established your brand you can allow influencers to do a lot of the work for you. IF you choose the right influencer for your brand.

A great example is activewear label Aerie collabing with 19-year-old influencer Hannah Schlenker. Her short video showcasing the brands latest products led to 700,000 searches on the Aerie website and a 200% increase in Google searches.

According to the Telegraph, influencers with 2.5 million followers or more can charge approximately $600-1000 per post while influencers with 10-20k are usually happy to charge $100-200. This may be a much more viable option than using TikTok ads which start at a minimum of $50 per day.

Keep Your Biz Afloat

COVID had a huge impact on the phenomenal number of TikTok downloads. In a single quarter they achieved a world record of 315 million. The quick, fun, relatable and easily digestible content is the perfect remedy for a period of global uncertainty and fear.

TikTok has become a lifeline for businesses doing it tough, particularly the hospitality sector. A growing number of food-based accounts are showcasing takeaway food during lockdown, delivery services, gift ideas and more. By shining light on local business, they have helped many spots keep operating during the pandemic.


👉TikTok is the most downloaded app in the world at the moment.
👉 The platform feeds you content based on a unique algorithm, using AI and machine learning to create a For You Page (FYP.)
👉TikTok favours raw, authentic, fun and relatable content with optimal videos being 11-15 seconds.
👉 Beat your competitors and get on the platform now. Harness the high engagement rate and post as often as you can. Experiment!
👉Consider TikTok advertising and find appropriate influencers to communicate your brand story.

Need some help making your business Tik? Head to our Social Meteor contact page to chat to us today!

Instagram Reel Algorithm Unwrapped

It’s time to cut some cake and wish Instagram a Happy Birthday because this week marks 365 days of Instagram reels.

Wednesday August 4th the platform posted an early gift to celebrate, revealing the secrets behind their algorithm via their @creators account.

@creators boasts almost 6 million followers and showcases the most notable accounts on the platform. It actively encouragers users to hop on board reel trends providing instructions, audio and hot tips to creating ‘viral’ videos.

The Algorithm

Applauded for their transparency, Instagram announced they were “pulling back the curtain to show how the ranking algorithm works.”

In order to determine which reels to show you, they consider how likely you are to:

1) Watch a reel to its conclusion
2) Give it a like
3) Comment saying it was funny or entertaining
4) Go to the audio page to use it to make your own reel

Instagram Loves Engagement

The more likely you are to create your own reel as a result of engaging with an original, the more likely you will see that same type of content on your explore page. Encouraging creators to promote audio based trends is just another way the platform is mimicking the viral nature of TikTok.

Instagram also shared the four most important signals that can boost reel reach:

  1. Which reels you have engaged with including likes and commenting
  2. Your history of interacting the person who posted the reel
  3. Information about the reels such as the audio track and video understanding based on pixels and whole frames as well as popularity
  4. Information about the person who posted and how others interacted with them

The platforms looks at the specific details of the previous clips you have engaged with like the audio history and video understanding based on pixels and whole frames. Sharing Facebook’s forever improving AI system, it can identify what is shown in each clip so if you’re watching a lot of reels about cats, you can expect to see more cats in your feed too.

The Big No-No

It’s important to note that Instagram has given a few types of content a big red cross including:

1) Low resolution videos or watermarked reels
2) Politically focused reels
3) Reels that are made by political figures, parties or government officials or on their behalf

It also limits the reach of clips that have been re-shared from TikTok to avoid content cross over. It can easily filter these clips through TikTok un-removable watermark.

Instagram Reels Algorithm

The move to give political content the flick has some users concerned about the implications on freedom of speech. Is Instagram just trying to avoid the same political turmoil TikTok faced in 2020 between United States and China?

The Three E’s

Regardless, the platform is keeping it about the three Es
Entertaining content
Engaging users
Encouraging view response

Making a viral reel is not nearly as easy as it sounds and unfortunately, there’s no one-size-fits-all method. That’s why Instagram is giving creators one more reason to start putting their reel skills to the test.

Instagram’s “bonuses” feature is set to drop any day now with creators being paid for the reels they create. Before you get too excited, the feature will not be available to regular users and Instagram is yet to reveal the criteria to access the option. We’re going to take a guess and say that it will be those who have a decent upload volume or audience engagement metrics.

How do you check your metrics? Well Instagram finally made reel and Instagram live data available via insights so you can check out your plays, accounts reaches, likes, comments, saves and shares.

“We know that understanding more about how content is being distributed is important, so we’ve built new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving reach,” says Instagram.


👉 Instagram revealed reel algorithm same week as their reel anniversary
👉Engagement history plays a huge role in determining what you see on your personal Instagram reel explore page
👉The platform is mimicking TikTok by encouraging viral audio based content
👉Instagram has banned all political based reels
👉Instagram “bonuses” feature set to drop soon where creators will be paid for the reels they create

Want to find out how TikTok and Instagram Reel strategies can work for your business? Head to our Social Meteor contact page to chat to us today!

The Best Social Media Marketing Books – 2021 Edition

Find the books to add to your must-read list from our social media experts.

Need a break from endless scrolling and screens?

Want to understand what all the hype around marketing on social media is about?

Many social media experts have turned authors to give readers a deeper understanding of the psychology and strategy behind social media. These favourites have all earnt their place on our nightstand for their readability, entertainment and savvy advice on the world of socials and branding.

From understanding how to leverage influencer marketing to nailing your personal brand, you’ll want to devour these books.

Learn Social Media Marketing from the Experts:

If you want to gain a deeper understanding of social media marketing, you need to learn from the experts. That’s why we’ve created a comprehensive round up of books written by industry leaders like Seth Godin and Donald Miller for you.

These big names in social media marketing have advised some of the most well-known brands across the globe. So it’s fair to say that they’ve got some advice worth listening to.

Social Media Books You Should Add To Your Reading List in 2021

We’ve sorted our list of 21 social media reads into categories to make it easier for you:

  • Social media marketing strategy
  • Brand building and personal branding
  • Influencer marketing
  • Creating social media content
  • Books to Help Small Business Owners
  • Broader Digital Marketing Topics Social Media Mangers Should Read

By absorbing all of the education these books provide your social media marketing will make a bigger impact and you’ll be able to speed up your following growth.

Books on Social Media Marketing Strategy:

1. Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Eric Qualman

If you want to harness the power of social media and gain a deeper understanding of social platforms, Erik Qualman’s book is a must-read. With reviews of the top companies, individuals and organisations on social media you’ll discover proven strategies.

What you’ll learn:

  1. Social media’s place in your organisation.
  2. The top 10 easy social media opportunities businesses miss.


“People who surf the Internet for fun at work—within a reasonable limit of less than 20 percent of their total time in the office—are more productive by about 9 percent than those who don’t,” according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia.” – Eric Qualman

2. Ultimate Guide to Social Media Marketing

by Eric Butow, Jenn Herman, Stephanie Liu

Whether you’re in the business-to-business field or you want to use social media to gain more customers, this guide has everything you need to know. Providing a comprehensive perspective on everything related to social media marketing, you’ll find relevant, up to date and practical content inside.

What you’ll learn:

  1. How to improve your social media outreach with videos and images.
  2. How to use influencer marketing, paid social media strategies and leveraging chat bots.


“Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience.” Eric Butow

3. Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

By Dave Kerpen

What you’ll learn:

Dave Kerpen teaches you how to harness the force that is social media to gain new customers and grow your business. From learning video tactics to understanding paid media, this book will help you know how to maximise your social media outreach.

  1. How to create valuable content that resonates with your customers.
  2. Effective ways to deal with negative feedback.


“If your company can actually “be human” in dealing with its customers through current social networks, you’ll find that your customers will respond positively and appreciate your more personal attitude.” Dave Kerpen

4. Networking in the 21st Century on LinkedIn (2nd Edition)

By David J.P. Fisher

David J.P. Fisher’s no-nonsense approach will help you build a transparent brand so your network knows how best to help you.

Whether you’re running a business or want to climb the corporate ladder, your network impacts your professional success. The ability to connect with people is a skill you can learn and this book shows you how to establish more effective relationships in the digital world.

What you’ll learn:

  1. The benefits of creating a powerful professional LinkedIn profile and how to do it.
  2. How to navigate the 740+ memberships to find and connect with the right partners, prospects or employers.


“Building a web of relationships with other people so that you can find mutual support and find business solutions.” David J.P. Fisher

5. One Million Followers: How I Built a Massive Social Following in 30 Days

In the crowded world of socials, Brendan Kane teaches you how to stand out and make a vast impact. With experience advising brands like Skechers, MTV and Ikea, he knows what he’s talking about.

What you’ll learn:

  1. How best to take advantage of the various social platforms.
  2. Engaging your audience with personal and unique content.


“Even though I’m a huge advocate for testing and learning…there are times when you have to let go, let experience guide you, and listen to your inner voice.” Brendan Kane

6. The Art of Social Media: Power Tips for Power Users

By Guy Kawasaki and Peg Fitzgerald

Known as an “Apple evangelist” Guy Kawasaki played a key role in marketing the Macintosh line in 1984. In this book he’s joined forces with Peg Fitzgerald to provide over hundred practical tips and insights.

What you’ll learn:

  1. How to set your social foundation up for success.
  2. Ways to integrate your social media and blogging content.


“People do not study profiles. They spend a few seconds looking and make a snap decision…Your profile should give the impression that you are likable, trustworthy, and competent.”

Books on Brand Building & Personal Branding:

7. Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

Every customer wants to be the hero – and Donald Millers classic, Building a StoryBrand is a step by step guide on how your brand can be the guide that lets your customer shine. Listening to your customers wants and needs, then turning those into your marketing statements is just one of the secretes of creating a brand story that resonates with what your audience.

What you’ll learn:

  1. A deeper understanding of your business identity, what you do and the value you have to offer your customers.
  2. How to create the most effective marketing messages using the seven universal story points all humans respond to.


“People trust those who understand them, and they trust brands that understand them too.”- Donald Miller

8. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

By Carlos Gil

Carlos Gil acknowledges the death of traditional marketing in the face of today’s digital world. The old ways of grabbing attention don’t work when a TikTok clip of a cat dancing can go viral. This book is your kickstart to knowing how to talk to your customers.

What you’ll learn:

  1. Creating a brand-customer relationship by humanising your content.
  2. How to build develop a loyal following despite loyalty being harder to gain.


“The reason why many people and brands fail fast on social media is because despite doing ‘all of the right things’ (i.e., posting daily across multiple social networks, creating visually pleasing content, etc), nobody’s paying attention to them, or if some are, they aren’t being engaged in a meaningful dialogue or relationship by the brand.” – Carlos Gil

9. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

By Aaron Agius and Gián Clancey

Digital marketers Aaron Agius and Gián Clancey share personal stories to show you how landing big clients isn’t just about getting in front of them. You need to build human connections and offer value they can’t resist.

What you’ll learn:

  1. Providing genuine value to your audience to keep them coming back for more.
  2. How to get the attention your brand deserves with industry proven strategies.


Books on Influencer Marketing:

10.Hit Makers: The Science of Popularity in an Age of Distraction

By Derek Thompson

Derek Thompson unveils the key to going viral – connecting with the right network. Taking you back through the last century of pop culture blockbusters, you’ll discover how cult followings begin and transform a products destiny.

What you’ll learn:

  1. Why the biggest music hits aren’t always greatest songs released.
  2. The prediction of Donald Trump’s rise by advertising critics.


“Products change and fashions rise and fall. But the architecture of the human mind is ancient, and the most basic human needs— to belong, to escape, to aspire, to understand, to be understood—are eternal.” Derek Thompson

11. Influencer, Building Your Personal Brand in the Age of Social Media

By Brittany Hennessy

Every influencer began with a blank Instagram account and an idea. Brittany Hennessy unlocks the strategies you need to go from zero followers to top influencer.

What you’ll learn:

  1. How to get noticed by your favourite brands.
  2. Packaging your brand ready for pitching to companies.


“Being a creator who is looking for brand partnerships is no different than being an employee who is looking for a job. People will google you before deciding to work with you, and they need to be pleased with what they find.”

12. The Age of Influence: The Power of Influencers to Elevate Your Brand

By Neal Schaffer

If you want to get in the influencer game, this book by Neal Schaffer is for you. His guide takes you from the basics to creating an effective and sustainable influencer strategy.

What you’ll learn:

  1. How to identify and work with the right influencers for your brand.
  2. Setting up business to successfully manage an influencer program.


13. The Influencer Code: How to Unlock the Power of Influencer Marketing

Book by Amanda Russell

It doesn’t matter what you’re selling, there’s an influencer out there who can help your brand grow. Amanda Russell bust the most common myths are brand believe and the mistakes they make when it comes to influencer marketing.

What you’ll learn:

  1. The process of researching, evaluating and employing influencers.
  2. The four types of influencers and how to leverage their following.


“Simply put, attention is currency; attention is not success. In believing that attention is all we need, we overlook the most important part—the source of the attention. In marketing, we thrive on attention, but attention without trust is simply noise.”

Books on Creating Social Media Content:

14. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

By Ekaterina Walter and Jessica Gioglio

Anyone with a smartphone can create a visual post. From mum’s sharing photos of their babies to skateboarders showing off their tricks, Ekaterina Walter and Jessica Gioglio teach you how to create stunning visuals to compete with the masses. Discover how to create visual media to build stronger branding.

What you’ll learn:

  1. How to create quality visuals and a roadmap for starting a social media campaign.
  2. Small businesses have an advantage over big corporations because they’re more closely connected with their customers.


“…web posts with visuals drive up to 180% more engagement than those without.” – Ekaterina Walter

15. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley

Ann Handley knows the way your brand communicates with its audience is the essential ingredient to a successful marketing strategy. Each piece of content you publish brings the opportunity to tell your customers who you are. No matter what social platform you’re using, Handley will teach you the communication skills you need.

  1. Why now more than ever, your choice of words matters.
  2. Writing tips and easy to follow grammar rules.

What you’ll learn:

“In an online world, our online words are our emissaries; they tell the world who we are,” Ann Handley

Books to Help Small Business Owners:

16. See You On The Internet: Building Your Small Business With Digital Marketing

By Avery Swartz

Every aspect of your online presence needs to be working together, including your social media marketing. Avery Swartz shows you how to create SEO friendly content that your readers will enjoy too. Using real-life stories of clients she’s worked with, Swartz guides you through the world of digital marketing and helps you track your results along the way.

What you’ll learn:

  1. How to build a brand that generates more revenue.
  2. Social media etiquette so you don’t turn prospects away by using bad manners.


“A website is the only thing that works everywhere—because the web is everywhere.” Avery Swartz

17. Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)

By Jason McDonald

Want a step-by-step guide to creating and running a social media strategy? Look no further than this gem by Jason McDonald. He’ll get you to imagine your brand as the party thrower who’s hosting a party. You want your guests, aka your audience, to enjoy themselves, right? McDonald will show you how to throw a party they’ll never forget.

What you’ll learn:

  1. How to identify your best social media options and create a plan to make them work for you.
  2. Why people use social media and how to create content they’ll engage with.


18. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too

By Gary Vaynerchuk

This 2009 bestseller walks you through the timeless principles of using influencer’s to help your business. A lively guide, it includes innovative tips and the secret to making social platforms work for you.

What you’ll learn:

  1. Setting yourself up for entrepreneurial success.
  2. How to amplify your personal brand.


“Your personal brand can get you all the fixings you want. Its outsize importance in today’s business world means stardom is no longer limited to the most beautiful or telegenic among us; the field is open to many, many more players.”

19. Content Mavericks: How to Grow Your Business With Insanely Shareable Content

By Andrew Pickering and Peter Gartland

If you want to take your content in a new direction, Andrew Pickering and Peter Garland have the answer. Taking through the seven steps of creating a content marketing strategy, you’ll learn how make your content increase conversions.

What you’ll learn:

  1. How to stand out and grow your brand faster.
  2. Ways to stop losing your time and money over poor performing content.


Books on Broader Digital Marketing Topics Social Media Mangers Should Read:

20. Permission Marketing: Turning Strangers into Friends and Friends into Customers

By Seth Godin

Bestselling author, entrepreneur and speaker, Seth Godin’s wisdom in this book is still relevant two decades after it was published. His revolutionary insights into how to build a relationship with your customer will change the way you think about marketing.

What you’ll learn:

  1. Consumers are constantly bombarded with advertising messages. You need to get their permission to interact with them. Only after they voluntarily give their time, will they pay attention to what you want to say.
  2. How to beat the marketing noise by adapting your strategy to work through the five levels of permission.


“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” Seth Godin

21. YouTube Growth Hacking

By Jeff Abston

Jeff Abston knows that YouTube success demands a strong grasp of the techniques for sustained attention and growth. He explores what SEO means, the impact it has on your channels growth and the cost of low quality content.

What you’ll learn:

  1. The new rules of YouTube’s monetization policy.
  2. What you can do with little or no money to get more clicks.


Our Top 10 Social Media Marketing Books Ranked:

Not sure where to start? We’ve taken our top ten pick and ranked them. Work your way through the list to gain valuable insights and get a jump on your competitor’s social media campaigns. If you read nothing else this year, these should be your go to’s.

  1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
  2. Permission Marketing: Turning Strangers into Friends and Friends into Customers
  3. Socialnomics: How Social Media Transforms the Way We Live and Do Business
  4. One Million Followers: How I Built a Massive Social Following in 30 Days
  5. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too
  6. Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)
  7. Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
  8. Networking in the 21st Century on LinkedIn (2nd Edition)
  9. YouTube Growth Hacking
  10. Hit Makers: The Science of Popularity in an Age of Distraction

Now It’s Time To Get Reading!

Whether you choose to read a couple of pages a day or speed through a book a week, it’s time to turn those pages. Make sure you’ve got a notebook and reliable pen handy, because these reads are full of gems you’ll want to refer back to later.

20 Tips to Grow Your Instagram Followers in 2021

How to Get More Followers on Instagram

Growing your Instagram following can feel impossible when your only followers are your Aunt Deb and uni mates. We’ve got 20 tips to take you from the bottom of the Insta pile to showing up in feeds everywhere. From optimising your profile to knowing your target audience, you’ll become an Instagram pro.

Firstly, let’s look at the technical aspect of your Instagram strategy. Along with creating useful and relevant content, these tips will help you make this visual platform start working for you.

Gain Real, Authentic Followers

Not every follow or like will benefit your brand. Fake followers can reduce the impact of your posts and deceive you into thinking your posts are doing well when they’re not.

Authentic followers are the ones who may turn into customers and brand ambassadors.

So, it’s important to watch your engagement metrics, not just your follower count. Keep an eye on your content interactions such as saves, likes, comments and replies to stories. These can be found under the insights tab.

Every Instagram account suffers from. There are some tools which allow you to check for fake followers such as the Fake Follower & Instagram Audience Credibility Checker.

The best way to increase authentic followers is to create helpful, interesting and shareable content.

Avoid Buying Followers or Joining Free Instagram Follower Groups

Although it’s tempting to buy followers or join a free follower group, it will only harm your Instagram strategy. You might get a significant increase in engagement but none of it will benefit your brand because they won’t be relevant to your offer. They won’t really care about what you’re posting.

Instagram is always on the lookout for any activity that may harm the platform. They pay attention to accounts that suddenly gain a large increase in followers and likes.

So, if you’re using techniques like follow-unfollow or buying followers your account could be flagged. Being flagged minimises your audience reach to a small portion, drastically impacting your organic reach.

Understand The Instagram Algorithm

To make your Instagram strategy work with the algorithm, you need to focus on these six key factors that get your posts seen.

Timeliness – when you post has a big impact on whether or not your audience will see it. The algorithm wants to serve up the most recent posts. So, you need to pay attention to when your users’ followers are online and post during those times.

Relationship – the more they comment on your posts or tag them, the stronger Instagram deems your relationship with a viewer. The algorithm tries to prioritise their friends and family along with accounts they care about. To do this it pays attention to who they direct message, search for and posts they like along with who they know in real life.

Interest – how much a person will care about a post. This is determined by how they’ve interacted with similar content in the past. It includes accounts they’ve liked in the past as well as who they’re following and engaging with now. The more important a type of content seems to be for them, the higher it will rank in their feed. So, it’s vital to make sure your posts will pique your audience’s interest.

Usage – the amount of time a user spends on the platform. For a user who’s only on for 15 minutes a day, Instagram has to choose from the very top group of relevant posts to show them. But for users spending hours on the platform, the algorithm will search deeper for new content to show in their feed.

Following – the larger the number of accounts they’re following increases the amount of content Instagram will serve up for them.

Frequency – how often you’re on the platform. Instagram wants to show people the most relevant posts since their last visit, so posting more often increases your chances of being seen.

Our List Of Tips To Grow Your New Follower Count:

1.   Play with your Instagram post formats

If you’ve been diligently posting to your feed every week and seeing minimal growth, it’s time to switch it up. Instagram’s algorithm is currently favouring reels and stories. Stories are a fast and easy way to share your life moments and have a huge impact on your engagement even though they expire after 24 hours.

Any time Instagram adds a new feature, make sure you jump on it because they’ll prioritise it over older formats. 

2.   Optimise your Instagram account

SEO isn’t just for websites. Instagram is a search engine, just like Google, so there are plenty of opportunities for you to use SEO tactics – such as adding keywords to your captions. This is also the place to use synonyms (similar words) to your keywords for maximum optimisation.

3.   Optimise your Instagram profile & bio

The search function in Instagram works like Google, it uses the keywords typed into it to search for relevant content. Think about the types of words people would use to find your product or services and pop them in your bio and links. Bonus points if you can add a keyword to your name and make it sound natural.

4.   Use relevant hashtags

Are you sensing a theme here? Just like your profile, your hashtags are the perfect opportunity to use those keywords. It’s a good idea to mix up the hashtags you use, so create a list of all the ones your target audience are using and switch it up between your posts.

5.   Create and promote your own branded hashtag

Make it easier for people to find you by creating a hashtag for your brand. Check that it’s not already taken then add it to your posts, ask customers to share it and create stories about it.

6.   Get into the analytics

Check your insights tab to see the demographics of your audience and when they’re on Instagram. You can also monitor your profile growth and post performance. By knowing which types of posts your followers like, it’s easier to create more they’ll love. Then publish them at a time when your followers are most active.

7.   Bridge to other platforms

After creating all this fabulous content what happens next? Share it across your emails, website, on LinkedIn, Facebook and TikTok. It’ll save you time coming up with ideas for content for each platform and keeps all of your social feeds consistent.

At the same time – let your followers know where else they can find you and encourage them to like/follow/subscribe to your content on other platforms.

8. Building stronger brand connections

Brand awareness is about the number of people who know your brand, the more people who know you, the more your sales increase. Our final four tips will help you increase your brand awareness while rowing your network.

9. Develop a strong brand personality and brand voice

Having a consistent style makes it easier for readers to recognise who’s talking to them. This builds an expectation and a certain level of trust, they know how you sound, look and the feeling they’ll get from reading your content.

10. Set up collaborative partnerships

Find like-minded brands and let them know you’re interested in working together. Knowing you’re aligned with a brand they like makes hitting the follow button less scary. They’ll be more inclined to trust you and take a look at what you have to offer.

11. Collaborate with Micro-Influencers in your niche

Micro influencers are people who have a strong understanding of a category and deeply care about it. They are seen as a trusted source of information, so working with them will boost your brand’s credibility.

But before you reach out to a micro-influencer, you need to set up your goals and plan your strategy. Think about whether you want to grow brand awareness, increase sales or boost engagement. Knowing what you want from your collaboration will make it easier to manage and measure the return on investment (ROI).

Choose your micro-influencer carefully – it could be worth hiring an agency to ensure the relationship benefits you both. Some brands have been stung by agreeing to work influencers, sending them products and then never seeing any endorsements of their brand.

There are also influencer marketing platforms such as and Grapevine. They help you connect with influencers who are most relevant to your products or services.

12. Jump in on popular conversations

It may seem counterintuitive, but you can gain a lot of engagement by spending time on other people’s accounts. When a post starts to sizzle with loads of comments, join in. Reader’s love scrolling the comments of a hot topic and while they’re gobbling up the drama, they’ll see your brand in the mix.

If your comment is intriguing enough, they’ll stop scrolling to pop over to your account and see what you’re about.

 13. Be consistent

Consistency is king no matter what social media platform you’re using. Posting regularly at specific days and times is favoured by the algorithm. So, your posts are more likely to get shown in your followers’ feeds. It also builds an expectation from your audience. They start to rely on seeing your posts every Wednesday at 4pm.

Consistency is king no matter what social media platform you’re using. Posting regularly at specific days and times is favoured by the algorithm. So, your posts are more likely to get shown in your followers’ feeds. It also builds an expectation from your audience. They start to rely on seeing your posts every Wednesday at 4pm.

14. Connect locally

Because there are over 1 Billion Instagram accounts it can be hard for users to find brands they want to buy from. Make it easier by sharing your location and engaging with local accounts. Search for hashtags using your location, then look at the types of accounts using them. If they match your target market, start interacting with their accounts by liking and commenting on their posts. Take it a step further by sending them a DM saying how much you like their feed.

15. Geotag your photos

Using geotags is an easy and effective way to increase visibility of your brand. When someone searches for a photo in your location, having a geotag means it will appear in their search results.

To add a geotag, simply tap “add location” while you’re editing a new post. Even if you’re an online service provider with customers worldwide, adding a location such as Victoria, Australia will boost your post’s visibility.

16. Create a viral Instagram challenge

Setting up an Instagram challenge is one way to go viral. Challenges bring more followers, build trust in your brand and boosts overall engagement.


  • Team up with brands who have the same target audience.
  • Determine what you’ll all contribute to the challenge as a prize.
  • Choose a hashtag that’s relevant but not already in use. This hashtag will help you track the impact of your challenge and know if it’s a success or not. It will also help you manage the entries.
  • Make sure you interact with participants. Reply to their comments, share their posts in your stories, like their comments. Everyone loves attention. Engaging with them makes them feel more connected to your brand and more likely to share with their family and friends.


  • Have too many steps for your audience to follow, three is optimal. For example: follow all of the accounts involved in the challenge, tag a friend (or three), share your hashtag in a post.
  • Make it run for too long or too short a period. Two to three weeks is ideal, if it goes on too long people will forget about it and it becomes harder to track. On the flip side if you don’t let it run for long enough, you won’t reach many people. Challenges running for only a few days are likely to have minimal impact.

17. Create simple memes for frequency

Whether you love them or loathe them, memes are huge right now. Creating your own meme is a fast way to make your brand more popular and generate a tonne of shares.

 Use tools like Canva’s Meme Generator to create a meme your audience will love.

18. Define your target audience

If you don’t know who you’re talking to it’s impossible to create useful and relevant content. Spend some time thinking about the demographics of your audience. This includes their age, gender, occupation, financial status, education and family size.

It’s worth creating a brand persona or three so you know which content your audience will resonate with. Give them a name and take it a step further by thinking about what types of shows they’re watching, books they’re reading, hobbies they have and social events they attend.

19. Use local hashtags

Along with adding geotags, local hashtags will help you posts appear in searches about your local area. For local businesses, this is vital to getting found by people who have the ability come to your store or hire you to visit their home.

For online businesses, using location hashtags can increase where you’re getting found. You could add nearby capital city names to your posts. Make sure you vary the hashtags you use to gain a wider reach.

20. Add CTAs to your posts

Every post needs a call-to-action aka CTA.

A simple CTA would be asking your audience to reply yes or no to a question in the comments. These types of CTA’s boost engagement. Asking your audience easy to answer questions are a great way to start conversations, especially if the topic is controversial.

If you want your post to increase conversions these are the types of CTA’s, you would use:

  • Click link in bio to download
  • Click link in bio to read
  • Send us a DM to get started today
  • Email [email protected] to book your appointment.

Bonus tip: Engage with events

Collaborating on Instagram events such as giveaways and shared promotions are a great way to grow your audience by connecting with like-minded brands.  Using hashtags and jumping on board with trending events can also help your profile be found when users are searching for sales, for example, Valentines Day, Black Friday and Boxing Day sales.

What are the trending strategies in 2021 to gain followers?

Try an IGTV Series

Creating an IGTV series is a fantastic way to hook your audience into regularly engaging with your brand. Because you’re able to create small episodes, they’ll keep coming back to see what you’re sharing each week. Establishing this habit is a massive win for your brand because you become a part of their routine.

Use Instagram Stories and Reels

Instagram’s algorithm is favouring stories and reels right now. By posting both of these, your engagement gains a big lift. They’re also easy to churn out because they’re so short.

Stories don’t need to focus on only what you’re selling, they’re a chance for your audience to peek into your life. While maintaining a certain level of privacy, you can share things like what you’ve been up to that day, what’s happening with your pets (people love animals), places you’re visiting and people you’re meeting.

Reels provide the ideal opportunity to enhance your brand awareness. These inspiring and fun mini videos are a great way to show your brand personality.

You get to choose the soundtrack for your reel, so think about what type of music suits your brand. How do you want your audience to feel while watching it?

Also make sure you use font types and colours in line with your overall branding strategy.

Engagement Groups

Also known as pods, engagement groups are users ranging from 50-1,000+ who come together to boost engagement on each other’s content.

When you join a pod, you need to make sure you know and follow the groups rules. They often have a set time to publish your content. Leaching is not allowed, this when you don’t contribute to the pod (not liking or commenting on other member’s content) while gaining all of the benefits.

Pods help your content get in front of a bigger audience, but it’s important to make sure that the audience is relevant to your brand. Being seen by more people isn’t’ helpful if they’re not interested in your product services.

Use Instagram Analytics Tools

To know whether or not your Instagram strategy is working, you need to examine your Instagram performance. Keeping an eye on your analytics helps to figure out what isn’t working and how to improve it.

Followers Track for Instagram (iOS)

An all-in-one reporting app for Apple users allows you to keep an eye on all of your metrics such as who commented, who tagged you, who has followed or unfollowed and more. The Pro version lets you remove ads, enhance analytics conduct daily scans and add multiple accounts.

Unfollows and Ghost Followers (android)

Android users are able to get a quick analysis of their account to see metrics like all recent unfollows, mutual followers, ghost followers and more. It also allows you to promote yourself via Global or Media shout-outs.

Followers Plus (iOS)

Another Apple user option, this free app lets you track follow and unfollows, post performance, engagement plus discover your Instagram friends.

Using an analytics tool gives you a broader understanding of your account’s strengths and weaknesses. It also saves you time figuring out where adjustments are needed to improve your content’s performance.

Timely Content with Instagram Scheduling Tools

To make your Instagram strategy efficient, use scheduling tools to auto post your content. This way you don’t need to be hanging out on the platform to post when your audience is on it too. Try Sked, Hootesuite or Planoly to maximise your time.

How do I go about gaining Instagram followers for my Business?

Summary: All the Tips to Grow Your Instagram Followers Ranked

If it seems like a long road to gaining your first 10,000 followers is taking a long time, don’t give up. Growing from 0 to 10,000 is the hardest part of gaining a following but after that you’ll see significant organic growth.

Hitting that follower mark also brings a lot of channel benefits such as higher trust level. It also means that Instagram allows your stories to have the swipe up option for a direct link to your website. The swipe up function plays a large role in turning engagement into conversions.

Using our top 20 tips you’ll be on your way to growing your following and becoming an Instagram superstar.

  1. Play with your Instagram post formats
  2. Optimise your Instagram account
  3. Optimise your Instagram profile & bio
  4. Use relevant hashtags
  5. Create and promote your own branded hashtag
  6. Get into the analytics
  7. Bridge to other platforms
  8. Building stronger brand connections
  9. Develop a strong brand personality and brand voice
  10. Set up collaborative partnerships
  11. Collaborate with Micro-Influencers in Your Niche
  12. Jump in on popular conversations
  13. Be consistent
  14. Connect locally
  15. Geotag Your Photos
  16. Create A Viral Instagram Challenge
  17. Create Simple Memes for Frequency
  18. Define Your Target Audience
  19. Use Local Hashtags
  20. Add CTAs to your posts

Now you’ve got our best tips in your tool kit to make a bigger impact with your Instagram marketing. It’s time to get started and become an Instamaster.